We offered him our Get Famous package – our Social Media Advertising Solution that helps you get the right message in front of the right people, at the right time – giving you confidence that you’re getting the best bang for your buck.
Over recent years, as Facebook has become increasingly saturated, achieving organic reach has become particularly difficult – with Facebook’s algorithm presenting content based on relevance to the user, rather than chronologically.
That’s where paid posts and ads come in – and that’s exactly what we recommended to Nick, to help him get his messages in front of more people.
By showcasing The Refinery’s pieces via Facebook ads, we were able to boost reach online – and ultimately, drive traffic to Nick’s website, as well as his physical store in the heart of Rotorua.
Prior to our campaign, The Refinery’s organic posts were reaching 200 – 500 people per post, with clicks averaging at 25 per post.
After our paid ad campaign and content services, the average reach for each post was 3,500 impressions, with between 150 – 400 engagements per post. Plus, page followers increased by 30%.