Anytime Fitness The Lakes (Tauranga) opened their new gym last year. Their goal was to gain new members before the gym officially opened. We ran Google and Facebook Ads for their opening campaign to target people in the local area. Using a combination of ad types increased the number of people who viewed the ad.
This combination of ads in the opening campaign produced excellent results and maximised their reach. Google Ads received close to a million ad impressions and 14,000 engagements. Facebook Ads reached 65,000 people in the local area, with over 850,0 00 ad impressions and 20,000 engagements.
The campaign resulted in 835 leads and 417 new members, achieving a cost per lead of $13 and a 36 X ROI!